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The Evolution Of Urban Clothing

Urban wear is identified with the hip-hop culture, and by extension, with mostly young people who are involved in “extreme” sports. If you are a hip-hop lover or an extreme sports enthusiast, then you are part of that group that practically lives in urban wear.

Urban wear or urban clothing is always bold, fresh and expressive of the hunger, restlessness, and in-your-face fearlessness of the hip hop generation. Urban clothing is also distinguished by trendy looks, controversial designs and a constant need to change and appear up-to-the-minute.

Urban Wear Goes Designer

From the beginning there has been a preoccupation with “designer” urban clothing. It is not enough just to look “urban”. New designs must be flambouyant and in your face. While youthful-looking in many regards, most urban clothing designs have been earnest and very concerned with projecting a “screw you” image.

Some recent trends in urban wear have been more lighthearted – acknowledging the showmanship built into urban wear – that the attitude is more imagined than real. As designs started to migrate from the rapper-inspired, rapper-owned design shops to more mainstream labels the transformation was inevitable. It is just a bit much for mainstream labels to make out as though they are downtrodden and unhappy with the status quo. They are the status quo.

Brands such as Rocawear, Ecko and Akademiks have long been identified with the urban wear trend and are well known for fashion designs born out of the street culture that was the source of both rap and urban wear designs. In fact many of the original urban wear labels were founded by rappers themselves. Like most celebrities they were simply trying to use their image and notoriety to make money selling things.

Inevitably, newer companies such as Vokal have stepped in and modified the world of urban wear to include fleece loungewear, high end velour, denim, and striking, brightly colored athletic jerseys. Another company, Baby Phat, takes a different approach. Their thing is to create a blend of hip hop style and uptown metropolitan fashion. The result is a more refined urban look that well to do trendies can buy into.

This co-opting of the urban clothing concept is really just the fashion industry doing what it always does. It is cashing in on the trend-following nature of consumers. And as usualy they are targeting people with money who want to make an impression and are prepared to pay top dollar to buy the latest trend.

Wholesale Urban Clothing

On the other hand, the fact that the urban wear universe is transforming itself so rapidly has meant the development of a major market for wholesale urban wear. Since urban wear designs change quickly and manufacturers need to stay ahead of the curve in order to survive, they are usually quite prepared to sell large volumes of the last cycle’s designs for very low prices.

That means that enterprising clothing merchants can buy up large or even medium sized lots of over stocked items and sell them in bulk – often on the internet – for much lower prices than you can find in most retail stores that stock urban clothing.

Some sites will even sell wholesale urban wear in small quantities of four or five. So for consumers who find an item they like this is ideal – they can buy three or four for the price of one. This even allows a person interested in staying with the fashion trends to essentially replace their entire wardrobe for a fraction of what it might otherwise cost.

The Top Urban Clothing Brands Right Now

When it comes to the top Urban Clothing brands for this year there is no easy way to choose. Urban Clothing has continued to gain popularity worldwide. Even with our recent tough economic times the fact is that people want to look their best even when it comes at a high price. Women can wear almost anything now and if the name brand is popular then that is a plus. For most men it has to be name brand as well. There are so many hip hop clothing brands on the market and many new ones popping up so there will not be a shortage of products to choose from. Another top urban clothing brand right now is RocaWear. It offers urban clothing, accessories and fragrances for men, women and children. It has kept its focus and has clever fabrications and design for its customers.

Another company that has a fresh outlook and a somewhat playful attitude when it comes to urban wear for women is the house of Dereon. This company has gained recognition in the last few years and has even been featured on television on shows like Oprah. It has hot clothing, jewellery and handbags for women. It is actually inspired by the three generations of women in the family. The name pays tribute to Beyonces grandmother. With hot styles coming out from stars like Jay Z and Beyonce these clothing brands will continue to have an overwhelming impact on our fashion for years into the future. Another powerhouse when it comes to urban clothing is Apple Bottoms. This is a rather unique brand and was founded under the quote: A woman should not try to fit the clothes: the clothes should fit the woman. This was spoken from Nelly. These jeans are worn by many celebrities like Oprah and Vivica Fox.
It also offers the best in accessories, footwear and fragrances for men and women.

Sean Combs is the genius behind the urban clothing of Sean John. He offers some of the best clothing, accessories and fragrances for men. It has quickly grown from just an urban label on international brand that you can find in top hip hop clothing stores everywhere. Sean John Clothing is going into its twelfth year and Apple Bottoms into its seventh year. It is obvious that these hip hop brands are here to stay. The hip hop world has completely changed with the stepping out of Baby Phat and Coogi. Baby Phat is one of the most popular in womens clothing brands that can offer unique clothing, accessories, lingerie, handbags and footwear. The fact is that the owner Kimora Lee Simmons has one of those reputations that they world wants more of.

The urban hip hop scene in the U.S. is carried by Coogi fashion which is known for its colourful knitwear and attention to detail. Coogi on the other hand produces a wide range of urban t-shirts, jeans and jackets for men, women and children which you can also find in online clothing stores. Another popular line is Gino Green Global which creates mens urban clothing. You can find this line in clothing stores based in Chicago.

Then there is the hugely popular Ed Hardy line that is brought to life by the genius of the designer Christian Audigier and painter, printer maker and tattoo artist Don Ed Hardy. This line offers one of a kind tees and footwear that incorporate American, Japanese, Cholo, tattoo, surf and hotrod graphics. The next popular line is LRG Clothing that makes clothes that bring together many influences and reflect the environment. Since 1999, this clothing and accessories have been just for men. However, in the last few years they have actually launched a womans and childrens section as well. Then of course in the category of urban wear you will find Akademiks. It was made popular in 2001 in Brooklyn by the rapper Fabolous who wore the Akademiks clothing line on the cover of his debut album called Ghetto Fabolous. This urban clothing line also offers womens handbags and accessories.

These are just some of the top brands but there are many more to choose from for consumers. There is urban clothing for both men and women like Adidas, Nike, Enyce, Pelle Pelle, Pepe Jeans, G-Unit, Avirex, DKNY, Azzure, South Pole, Timberland, Bebe, Ecko and more.

The Best Urban Clothing Brands

Hip Hop fashion designers have taken the world by storm and now you can see urban fashion everywhere. It is more than big jerseys and baggy jeans. The style has evolved over the years and now comes in a large range of styles. Hip hop music has spread to include all cultures and the fashion is following the same direction. Now anyone can wear urban hip hop fashion and look good. Take a look at some of the top urban brands. Here are some of the top hip hop clothing brands.

Platinum superstar Nelly created a fashion brand for women of all shapes and sizes. His company, Apple Bottom, was obviously named after women with apple bottoms. The brand believes that the clothes should fit the women and not the women fit the clothes. Curvy women know that finding the right fit can be difficult. Apple Bottom designers are dedicated to crafting its jeans for women of different shapes and sizes. Celebrities like Oprah are increasingly flocking to wear these jeans and it is now one of the hottest urban clothing lines around.

Kimora Lee continues to take fashion to new heights. Her lavish designs are sought after by top celebrities which includes Lil Kim and Alicia Keys. Kimora has placed Baby Phat as the worlds top brand for female designer clothing. The company has become a phenomenon in style and fashion with women all over the world. Kimora’s experience as a top fashion model and her fashion style put Baby Phat at the head of urban designs. The brands sexy clothing line is both eye-catching and glamorous and includes outerwear, handbags, shoes, lingerie, jewelry, and a signature fragrance.

Beyonce Knowles has conquered the entertainment industry with her chart topping R&B hits, and her compelling movie roles. Her next conquest will certainly be the fashion industry. The House of Dereon line has been very successful in the urban market. The concept was inspired by the women in her family, namely her grandmother Agnes Dereon.

Marc Ecko is one of the pioneers of the global urban clothing market. Mastermind behind the Ecko clothing line, Marc Ecko started his multimillion dollar empire while still in college. His homemade tee shirts found its way being sported by top celebrities like Spike Lee and Chuck D. The company quickly expanded into the hip-hop, extreme-sport, and designer-fashion markets. The company also began producing footwear, leather goods, gloves, outerwear, underwear, bags, and a women’s collection. Marc Ecko said that he had a kind of street education around graphic designs and illustration. Ecko launched his line of sophisticated urban menswear, Marc Ecko Cut & Sew, in 2004. The difference is that Ecko Unlimited appeals to a slightly younger demographic; Cut and Sew is an older demographic, slightly more dressed up but still casual and still richly embellished.

LRG (Lifted Research Group) is a company that has been successful because the founders listened to their passions instead of their pockets. The company, founded by Jonas Bevacqua and Robert Wright, represents the common love of music and fashion. Celebrities such as Chris Brown, T.I., and Kanye West are known to dig this fashion line. The company is positioning its women’s line, Luxirie, between urban brand Baby Phat and designer label Marc Jacobs. LRG offers a clothing line dedicated to setting the standard in production, and attention to detail. Every seasons the company demonstrates its ability be original and go beyond expectations.

Rocawear Clothing represents a borderless, global lifestyle. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. The Rocawear clothing line maintains a focus of providing clever innovation in fabrication, application and design to its customers. Diversifying from young mens wear to womens, juniors, childrens, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of urban lifestyle.

Sean John Clothing has grown from a domestic style to international recognition. Diddy brings his acute sense of style to his signature collection of sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The New York Times praises Sean John for its perpetual success. P.Diddy states Sean John clothing is not looking for a quick hit, but is rather committed to the quality and design of its products. We would ultimately like to be viewed as the future of fashion

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