Diesel clothing is some of the hottest ticket clothing on the planet. Diesel clothing is aimed at the youth market, and though they are most famous for their jeans, they also make everything from perfume to watches to jackets. The company that makes Diesel Clothing is an Italian design company, and is owned by the company founder Renzo Rosso.
Diesel clothing got its start in 1978 when Rosso and his former boss Adriano Goldschmied of the AG Jeans Company opened it up. In 1985, Renzo took complete acquisition of Diesel clothing and in 1988, the current Creative Design Director Wilbert Das was hired. In 1996, Diesel clothing opened its first flagship store in New York City. In February of 2007, Diesel clothing launched a major intimates and beachwear division for men and women. Diesel Black Gold was announced in November of 2007, which is a luxury line of clothing.
Diesel clothing has more than 3,000 employees across Europe, Asia, and the Americas. There are 5000 retail outlets, and 300 are Diesel brand stores. 200 of those stores are owned by Diesel clothing, and the rest are franchised out. Most of the sales revenue from Diesel clothing are from its denim jeans.
Most of Diesel clothings current production is outsourced to other smaller companies. The production of Diesel denim is still based mainly in Italy. All Diesel clothing is made under the creative direction of design of Wilbert Das. Diesel clothing also has a childrens collection, called Diesel Kid. Diesel clothing also has collections of footwear, bags and handbags, and intimate apparel. They have lines of eyewear, watches, and jewelry and perfume. LOreal and Diesel launched Fuel for Life in the fall of 2007. Also a mini collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel. Another interesting fact about the Diesel clothing line is that the undergarment license is held by the United States company Mast Industries, Inc., who makes lingerie for Victoria Secret.
The Adidas Originals Denim by Diesel campaign speaks volumes about independence, originality, and stays true to the concepts that have made Diesel clothing stores buzzing and brimming with business. People are addicted to their favorite Diesel online shop, and for good reason. The online shops, or e stores, are always offering the newest and best designs from Diesel clothing. Many of the online stores offer sales, discounts, and deals on shipping and have excellent return policies. Consumers love the clothes from Diesel because the company, based in Italy, continues to furnish clothing that wraps people up in self expression in a classy, comfortable way that is completely Diesel clothing.