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The Design Of Diesel Clothing

Diesel Clothing photo

Photo by Augapfel

Diesel clothing is created by a top notch design team that is lead by Wilbert Das, who has worked for Diesel clothing since 1988. Wilbert Das began as a designer of the Male, Leather, Kids, and Accessories lines. He quickly became the head of style and creative ideas for Diesel clothing, and in 1993 was officially given the title of Creative Director.

Wilbert Das is responsible for tasks for Diesel clothing like directing all product designs and all advertising and communication campaigns. From new media and merchandising, advertising, retail and interior esign campaigns and planning fashion shows and events, Wilbert Das is simply the Man. Not only that, but he is also behind the development of new brand extensions like furniture, houseware, and automobiles. All aspects of the Diesel clothing style and image fall under Wilbert Das responsibilities.

Recently, Diesel clothing has turned its attention to endorsing young creativity by sponsoring activities in the youth market by sponsoring many projects and events like the Diesel U Music contest and the Diesel Wall artistic program. Diesel clothing is a founding partner of the International Talent Support and has been for many years, and the company also has offered sponsorship and creative contributions to the Viennas Life Ball AIDS charity. Diesel clothing has also been involved in the Sundance Film Festival.

Diesel clothings innovative approach to marketing, under the direction of Wilbert Das, has made the company the first clothing company to market their clothing in video games, and also has a unique approach to fashion shows and events. The clothes that are conceptualized and then put on the runway are fresh, dynamic, and different, which is not only the whole point of Diesel clothing, it is its key to success. The line boasts of specially designed styles of jeans for both men and women, and incorporates all of the famous and exclusive details from the two brands into them.

The fact that Diesel clothing sees the world as a no boundaries macro culture allows it to incorporate many cultural tastes into its clothing. Diesel clothing, ever since it began, has maintained a reputation of not following the fashion trends of the time, but pioneering new looks and taking chances on new ideas. The Diesel Jeans team, under the direction of Wilbert Das, has always designed clothing that speaks to independent people.

Diesel Clothing History Of A Clothing Giant

Diesel clothing is some of the hottest ticket clothing on the planet. Diesel clothing is aimed at the youth market, and though they are most famous for their jeans, they also make everything from perfume to watches to jackets. The company that makes Diesel Clothing is an Italian design company, and is owned by the company founder Renzo Rosso.

Diesel clothing got its start in 1978 when Rosso and his former boss Adriano Goldschmied of the AG Jeans Company opened it up. In 1985, Renzo took complete acquisition of Diesel clothing and in 1988, the current Creative Design Director Wilbert Das was hired. In 1996, Diesel clothing opened its first flagship store in New York City. In February of 2007, Diesel clothing launched a major intimates and beachwear division for men and women. Diesel Black Gold was announced in November of 2007, which is a luxury line of clothing.

Diesel clothing has more than 3,000 employees across Europe, Asia, and the Americas. There are 5000 retail outlets, and 300 are Diesel brand stores. 200 of those stores are owned by Diesel clothing, and the rest are franchised out. Most of the sales revenue from Diesel clothing are from its denim jeans.

Most of Diesel clothings current production is outsourced to other smaller companies. The production of Diesel denim is still based mainly in Italy. All Diesel clothing is made under the creative direction of design of Wilbert Das. Diesel clothing also has a childrens collection, called Diesel Kid. Diesel clothing also has collections of footwear, bags and handbags, and intimate apparel. They have lines of eyewear, watches, and jewelry and perfume. LOreal and Diesel launched Fuel for Life in the fall of 2007. Also a mini collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel. Another interesting fact about the Diesel clothing line is that the undergarment license is held by the United States company Mast Industries, Inc., who makes lingerie for Victoria Secret.

The Adidas Originals Denim by Diesel campaign speaks volumes about independence, originality, and stays true to the concepts that have made Diesel clothing stores buzzing and brimming with business. People are addicted to their favorite Diesel online shop, and for good reason. The online shops, or e stores, are always offering the newest and best designs from Diesel clothing. Many of the online stores offer sales, discounts, and deals on shipping and have excellent return policies. Consumers love the clothes from Diesel because the company, based in Italy, continues to furnish clothing that wraps people up in self expression in a classy, comfortable way that is completely Diesel clothing.

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