Promotional clothing can prove a cost-effective and valuable way to publicise your company or marketing campaign at events such as sales conferences, exhibitions and trades shows and you’ll find that there are a range of options over how exactly you can use such items.

If you’re attending a sales conference it can be a good idea to give members of your team embroidered polo shirts or dress shirts to wear. Doing so can help to create a professional image of your organisation, while embroidered shirts could be particularly useful in giving those attending the event an easy way of recognising who works for your company should they want to approach someone to make a purchase or ask a question.

Promotional clothing can be deployed to equally great effect at events that are open to the general public. Items like a cap or T-shirt could be offered as a free gift to those attendees who register their details with you, and if they decide to wear these during the event itself your brand is likely to get maximum exposure. Studies show that people receiving promotional items tend to think more favourably of firms that send them items.

Good-quality clothing can be worn time and time again, so investing in these promotional items provides a massive opportunity for you to publicise your brand or marketing message long after the event has ended.

Figures from Promotional Products Association International show that more than half of those receiving promotional gifts keep hold of these items for at least 12 months, so the likes of branded T-shirts, hats, jackets and fleeces could see your organisation stick in the minds of recipients for a significant period of time.

But what particular items of clothing make for the most effective promotional products? There is a huge range of items that you can get your logo, contact details and other information embroidered or printed on, from fleeces and sweatshirts to hats and hoodies, so there will certainly be plenty of choice. However, research from the British Promotional Merchandise Association reveals that caps and T-shirts are two of the most popular items of clothing.

If you’re attending a trade show, exhibition or other business event, you should consider how you can make your company stand out from the other exhibitors. Promotional clothing can help you to achieve this, with giving away bright, colourful T-shirts to attendees a potentially great way for you to publicise the launch of a new product or service in the summer months. However, for events that are being held in the autumn or winter a warm fleece or jacket may prove to be a more appropriate choice.

Promotional clothing can be put to particularly great effect when used as part of a direct mail campaign before an event takes place. By obtaining a list of attendees, you may want to send people a printed T-shirt, cap or other item to advertise your organisation and encourage them to your stand at the exhibition. If the costs of a direct mail campaign would prove to be too high, you could simply send the attendees a mailshot that advertises a free promotional gift, like a printed T-shirt or cap, if they visit your stand at the event. Studies show that this is a great way to increase footfall.

No matter what your budget is or the size of your company, you’re bound to find promotional clothing is an effective way of publicising your brand at a wide range of events.

Promotional clothing can be a great way to advertise your brand at events. Come to 4imprint for a range of high-quality promotional apparel.

Printed T-shirts are just some of the promotional items that we can design and create, while we can also offer you branded hats, shirts and even cufflinks.